Clearly eager....

So...is it too early to write another?  Probably.  But who cares - it's mine!  And I'm at home in bed playing hookie...on life.  I'm just not in the mood today!  I'm in one of those moods where I don't want to talk to anyone, I'd rather be totally comfy and listening to music/reading/watching/thinking....or writing a blog. Apparently. 

(The above photog is of my little perfect sniss and I, at the Dr. Sun Yat Sen gardens in Vancouver....the best city there is.  Home!  I miss it.....but we'll visit soon...)

So - I am in University.  I study Creative Advertising.  It's good....i guess.  No, no, it's really good.  I like it a lot.  I find the politics of 'school' quite trying at times, but with my tutors and fellow students, I think I've got it pretty easy.  I often wonder if there is anything better than being surrounded by design?  I know we are ALL surrounded by it ALL the time - of course we are - but it's really great to be surrounded by the creation of it.  Being at uni in the design department is both inspirational and a drain of inspiration.  (fickle - i know..but come on!)  It's difficult for me because I'm 25, so I'm surrounded by kids who are approx. five years younger than me, and are either totally eager and a little too up-and-attem, or by kids who just chose this course because they felt they had to do something once they finished school.  Or so it seems anyway.  Either way, I know why I'm doing it.  I think...

Ideas.  That's why I'm doing it. 

My best friend, Jodi, and I are constantly laughing.  And having/sharing ideas.  I think that it's quite possibly my favourite thing to do - sit, with Jodi, laughing, at our ideas, the ones that we keep growing and growing and building upon and building upon, until we are laughing at the fact that we have actually been able to take something so little and silly, and turn it into this monstrosity of a 'thing'....and then one of us usually takes it one step too far, just for good measure. 

Anyway, that's what I like about creative advertising.  The act of having an idea, (a good idea, one with a meaning/story/cause....) and building upon it (and that can also mean simplifying it) until it's just this unique 'thing', that has a meaning and makes people think/feel/laugh/cry/hate and essentially BUY. haha, well...that's the plan one day anyway.

England is funny...well, Northern England is funny...so often I feel like i'm missing something - more often than not it's colour that i'm missing - colours and music and inspiration.  And I feel that it's so grey and miserable here, and that I'd actually have to give people beer on the street, just so they'd smile back as we were passing each other...beer or change the score for them on the footy.....and yet, I know that if i were to move back to the place where I feel the colours and music and inspiration, I'd only miss the grime and hard reality of England!  The complaining, the salt-of-the-earth faces, and maybe even that pub that I avoid at the bottom  of the hill that smells of dog, a very old and very wet dog...

Hah...England's not funny, I'm funny.

I miss Jodi - I think she probably misses me too.

SO - work. 

We've got this brief for BSM driving school.  Advertise it using any media we like - keep in mind though, that we are only lowly second years, and have not yet explored a hell of a lot of media.

My answers to the brief? Well, imagine a poster, with a picture of a car, but with training wheels - i think they call them 'stabilizers' here.  I think it's a strong image, insinuating that being with BSM is like having training wheels - simple, effective.  PLEASE if you have any comments on these, tell me - i need to hear it.  I've also written a TV ad; imagine crash-test-dummies in almost slow motion (no facial features...etc) doing silly things that we drivers do on occasion like lurching forwards in the driveway instead of backing out, running yellow/red lights, turning the wipers on instead of indicators, driving with the boot open, etc.  And then it just says "BSM, 100 years of teaching dummies to drive".   

I thought it was funny.  

I was the only one.  Apparently we can't be calling people dummies....I see the point...I'll just have to change it a bit.  even though I like it.

That's the thing though - no matter how much we like our work, we come to class and get totally slated for it! I am excited for the day that I come to work with an idea, and people like it.

(people like my stuff now, but...not the right people.......no offence mom)

xo